Visitors flocked to the arena to explore the 11 halls of the show which features almost 400 exhibitors, including the industry’s biggest names; Swift, Bailey, Elddis, Lunar, Coachman and Adria to name but a few.
The show opened with industry giant, Swift, unveiling their new tourer, the Basecamp, to a packed audience in the LIVE Theatre. The Basecamp model has been designed for life’s adventurers, appealing to those who enjoy high energy, fast paced outdoor pursuits. The compact crossover camping vehicle comes with a variety of quirky optional graphics that can be chosen to reflect owners’ personalities.
Shortly after the product launch, home-grown Birmingham chef and TV’s Great British Menu winner, Atkar Islam, took to the stage to whip up some culinary delights. Other familiar faces at the show included The One Show presenter, Matt Allwright, who appeared in association with The Caravan Club.
The show sees many of the industry’s leading brands unveil their new for 2017 products for the very first time, giving the public a chance to see them for all their glory in the flesh.
A particular highlight from the opening day was the UK debut of the Morelo Empire Liner. Starting from £350,000 and featuring a built in garage, panoramic glass roof, rain shower and heated flooring this impressive liner is the peak of leisure vehicle luxury and its magnificence has to be seen to be believed.
There’s plenty to do at this year’s show, with visitors taking the opportunity to get behind the wheel and take part in a complimentary motorhome manoeuvring activity courtesy of The Caravan Club, as well as caravan towing sessions in association with Jeep.
For thrill seekers, Visit Wales have brought the outdoors, indoors by providing an Augmented Reality experience of Europe’s largest zip-wire. This takes you on a journey across the Welsh countryside, hitting speeds of up to 100mph whilst soaring at over 500 feet whilst keeping your feet firmly on the ground.
The industry has been enjoying an upward trajectory of year-on-year leisure vehicle sales, with The NCC reporting a 15% rise in motorhome sales in 2016, following on from 2015’s success when motorhome registrations rose by 21%*. With over 1 million leisure vehicles in use, the industry contributes over £6bn to the UK economy through sales, services**.
The next couple of days will see guest appearances in the shows LIVE Theatre from the likes of Emmerdale actor, Kelvin Fletcher, TV’s small spaces expert, George Clarke, and action-adventurer, Andy Torbet, as well as exciting product launches from key brands in the motorhome and caravan market. The Motorhome and Caravan Show is open daily until the 16 October, with tickets available on the door priced at £11 for seniors, £12 for adults and kids going FREE.