Speed limiters must now be added to new vehicles made in Europe as part of new continent-wide plans to reduce road traffic accidents.

The technology will be added to cars sold in the European Union (EU) and the Department for Transport here in the UK was involved in development of the plans.

Currently, no decision has been made by the government to follow in the footsteps of the EU to introduce Intelligent Speed Assistance (ISA) and make it a legal requirement for manufacturers to include them, however, since most cars made in Europe are sold in the UK too, just with right-hand drive, the tech will be widespread here as well.

Pressure is mounting from the Society of Motor Manufacturers and Traders (SSMT), leading car brands and Euro NCAP Testing to have uniformity across the continent, but nothing has been decided at this point.

Mike Hawes, SMMT Chief Executive, said: “We forward to continuing discussions with the UK government on how these measures will be rolled out in this country. Some manufacturers have already been offering these technologies to consumers ahead of any regulations, including Intelligent Speed Assistance, and will continue to do so across the UK.

“With the heavily integrated nature of the UK and European automotive sectors, regulatory divergence is not advantageous for either party.”

EuroNCAP stated: “Greater adherence to speed limits will avert accidents and mitigate the effects of those that occur.”

The primary motivation behind the introduction in the EU has been safety of all road users.

The European Transport Safety Council announced that the technology will reduce road collisions by 30% and deaths by 20%. It is also part of the EU’s goal to have zero road deaths by 2050.

ISA is designed to inform the driver when they are speeding and reduce the speed of the vehicle. The car receives a speed limit via its GPS, which then notifies the driver over the dashboard (some cars come with sound or vibration indicators for the person behind the wheel), meaning the driver can then not exceed the speed limit.

However, the technology can be overridden at the start of every journey when the car is first turned on. If this isn’t done, then the ISA automatically kicks in.

Although the tech isn’t mandatory in the UK yet, the Home Office revealed that last year over 6,000 motorists a day were caught speeding via cameras or the police.

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